I was listening to Dave ‘Softy’ Mahler on KJR the other day. He said now that Seahawks camp is open and the Mariners have waved the white flag of surrender they would no longer be talking about the Mariners. I am sure the station may mention the M’s from time to time, but there will be little or no talk about them. That was certainly my impression. I am a big fan of Softy’s, but that really pissed me off.
I understand the Seahawks are a big story with two consecutive trips to the Super Bowl and everyone loves to talk Hawks. I also understand that radio is a ratings game. But if you are a ‘sports talk’ station then you should talk all sports relevant to the city and any national stories that have merit. If you don’t talk about the Mariners you are excluding a part of your audience.
KJR should change their identity to football radio and talk Seahawks, Huskies, Cougars and Pee Wee football. Don’t get me wrong, I love football, and was a Seahawk season ticket holder for eight years., but sports talk jocks like to denigrate fans who are frontrunners, and by essentially blackballing talk about the Mariners, KJR is nothing if not being a front runner. Seahawks win; Mariners don’t. We talk Hawks; we don’t talk Mariners. That is a front runner.
If I played for the Mariners, and next year during spring training and the opening of the season, if KJR came down from their front-running high horse and condescended to ask for an interview, I would say go to talk with Doug Baldwin.
The other sports talk station in town, 710 ESPN Seattle, is also spending more and more time talking Hawks. They are the flagship station of the Mariners, but they too want Hawk talk. At least they had Jayson Stark discuss why the Mariners were doing so poorly.
I don’t know what happens in other cities, but I hope to explore that as my cities sports talk stations will spend more hours talking about Russell Wilson’s contract than they will spend on a years worth of Nelson Cruz talk.
It might be a good thing the Sonics are gone and that the NHL is not coming anytime soon. There is no room for them on the airways. Unless they might win of course, but then the Seahawks would first have to lose.